Andhra Pradesh Chief Minister Jaganmohan Reddy was India’s second most popular politician on social media from August to October. After Narendra Modi, he led the highest number of trends on Twitter, Google Search and YouTube, Checkbrand has said in a report (aggregate and not individually on various platforms).
If Modi stood No. 1 with 2,171 trends, Jagan with 2,137 trends came No. 2. Bengal CM Mamta Banerjee, Rahul Gandhi and Sonia Gandhi came next.
The ranking is based on follower count, trends, engagement and other parameters like favourable sentiment.
In terms of monetary brand value, BJP leaders such as Modi, Amit Shah and others outweigh the likes of Jagan. If Modi’s brand value is measured at Rs 336 Cr, the Union Home Minister’s is Rs 1 Cr less. Arvind Kejriwal’s brand value is at Rs 328 Cr.
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