Here is why Chiru’s daughter has debuted

Like brother, like sister.  Just as Ram Charan is fully leveraging the social media (especially Facebook) to promote his dad's next, Sushmita Konidela has debuted on Twitter.  Sushmita, who is Chiru's stylist for 'Khaidi No. 150', will now post updates about the movie on her account @sushkonidela.

This is in keeping with the trend.  Celebrities and their sons/daughters/spouses are taking to Twitter.  They are these days more active than ever before for obvious reasons.

There is a good chunk of audiences who keep interest in the close relatives of big stars and social media is a site where they can show off how big a fan they are of their family member, besides wearing the heart on their sleeves.

After opening her account, Sushmita chose to follow AR Rahman first thing.  He is so far the only super celeb she is following.