'Ee Maya Peremito', released this Friday, has landed a controversy. The film allegedly uses a sacred mantra related to Jainism in romantic scenes and songs.

A Vijayawada Jain community association has urged the District Collector to take action against the film as the Jainas' mool Mantra, the Navkar Maha Mantra, has been used "vulgarly" by the rom-com. "This is nothing but insulting our mool Mantra and also hurting our sentiments. We request you to look into the matter and remove it from the movie. Please uphold our rights and sentiments in this secular country. We are law-abiding citizens who follow our religion with devotion," the association has said.

Starring Rahul Vijay and Kavya Thapar, the film has opened to not-so-encouraging reviews.