Dil Raju splurges Rs. 29 Cr on Pawan Kalyan’s film

Nothing and none can stop #PSPK25.  The latest trade news is that Dil Raju has spent a whopping Rs. 29 Cr on acquiring the crazy entertainer's Nizam territory's rights.

This is the third biggest deal that the Jan 2018 release has struck months before its theatrical release.  In July, it earned Rs. 32 Cr by way of selling the satellite rights of its Telugu and Hindi (dubbed) versions to two different channels.  The Hindi rights accounted for Rs. 11 Cr.  And in the same month, it got Rs. 16 Cr by way of the Ceded area's theatrical rights.

Nizam's Rs. 29 Cr, by every yardstick, only shows that Power Star and Trivikram Srinivas can do wonders when they come together.  The way the dialogues of 'Attarintiki Daredi' and its family emotions conspired to create a BO sensation is something the trade circles will never forget.