Bunny Vas & Nandipati Vamsi’s Bold Promotion Strategy Pays Off for ‘Little Hearts’

In the competitive world of cinema, instincts and risk-taking often decide the fate of a film. Producers Bunny Vas and Nandipati Vamsi have proven this with their strategic move on Little Hearts. The duo acquired the theatrical rights for ?2.45 crore, a figure that initially surprised many given the film’s modest scale and relatively fresh cast.

But what truly turned heads was their next step—an additional ?1.25 crore investment solely for promotions. This bold decision, with marketing spend amounting to nearly 50% of the rights cost, was seen as unconventional in regional cinema. From digital buzz to wide offline campaigns, the aggressive promotional push gave the film strong visibility.

While some industry insiders questioned this high-stakes strategy, it is now being hailed as a masterstroke. The buzz created ensured Little Hearts stood out in a crowded market, building anticipation well before release.

Trade reports now suggest the gamble is paying off, with solid footfalls and positive audience reception translating into healthy box-office collections. For Vas and Vamsi, the success goes beyond numbers—it underlines the growing role of marketing muscle in shaping a film’s destiny.

Little Hearts has now become a case study in how smart promotional investments can elevate smaller films, proving that content and visibility must go hand in hand in today’s industry.