Zindagi Na Milegi Dobara connects with Mountain Dew
- IndiaGlitz, [Tuesday,July 12 2011]
Na main samjha....na main jaana...jo bhi tum ne mujhse kaha hai Senorita... - is what echoed at Gurgaon's Ambience mall on Sunday when the star cast of 'Zindagi Na Milegi Dobara' performed LIVE in concert for the Delhiites.
Present for the promotional event of the movie were Hrithik Roshan, Katrina Kaif, Farhan Akhtar, Abhay Deol and Kalki Koechlin. The musical concert was held in association with Mountain Dew.
On the film and brand's association, actor-producer Farhan said, Very rarely you find a perfect fit between what a film is trying to say and the brand associated. Zindagi Na Milegi Dobara's collaboration with Mountain Dew is one such fine example. Darr Ke Aage Jeet Hai is a philosophy that the film's characters believe in and we are delighted to be associated with the brand as facing our fears is an integral part of the journey.
While Alpana Titus, Category Marketing Director (Flavoured Carbonated Drinks), PepsiCo India Beverages said, Zindagi Na Milegi Dobara is a philosophy that resonates strongly with the Mountain Dew proposition of Darr Ke Aage Jeet Hai. The idea of three friends daring each other to overcome their fears and to try something new syncs with the brand thought. We are excited to present Dewoholics in Delhi with a chance to meet superstars like Hrithik, Abhay, Katrina, Farhan and Zoya and draw inspiration from them to overcome their fear and believe in the Darr Ke Aage Jeet Hain philisophy. We are also confident that the film will be a great success and wish the entire cast and crew the best.
Delhiites were enthralled to watch Hrithik, Abhay and Farhan sing 'Senorita' to Katrina, while Kalki grooved along enthusiastically.