The production house 'UTV' made its debut recently in to Tollywood with 'Athidi' starring Mahesh Babu. Now, the popular television channel 'Zee' is venturing as a production house into the industry. The debut production company is launching a trio of movies with its first step itself.

The first movie is finalized which is made by the director S.V. Krishna Reddy, who attained fame with his family entertainers, starring Sivaji and Ali as the lead actors. The second project titled 'Manorama' starring Charmme in the main lead, is directed by 'Mee Shreyobhilashi' fame director V. Eeshwar Reddy.

The third project is directed by Chandra Siddharth, whose previous work includes 'Aa Nalaguru' 'Madhumasam' and 'Idhi Sangathi'. The movie stars Sharvanand and Meera Chopra in the lead casts.

Among the three undergoing projects, the shooting for the movie directed by S.V. Krishna Reddy is being done at Vishweshwaraiah guest house in Film nagar.

The movie 'Manorama' starring Charmme has completed fourty percent of its shoot.

The pooja for the third movie starring Sharvanand and Meera Chopra was held and the shooting has not yet commenced for this movie.

The rest of the cast for these movies is yet to be finalized.