One can't miss enthusiasm in Zayed Khan's voice as he begins to talk about his debut production 'Love Breakups Zindagi'. A film that he has completed in record time along with his other co-producers Dia Mirza and Sahil Sangha (who has also directed the film), Zayed is gung-ho about his romantic comedy and wants to give it an 'event release' this Dusshehra.

"What I have learnt over the years is that today marketing has become such a huge exercise. It is no longer about you contending with just another film on the same weekend. You have to battle sports as well as other events that are happening alongside. Then Hollywood has turned out to be a major competition as well with Indian audience accepting films from the West so whole heartedly as well. To ensure that your film gets good attention, you have to make it an event. Nothing less would do," says Zayed in a matter of fact tone.

Well Zayed, we can see that you are doing good for the film already. Now here is hoping that audience too acknowledge the effort. Also starring Cyrus Sahukar, Tisca Chopra, Satyadeep Mishra, Vaibhav Talwar, Auritra Ghosh and Umang in principal roles, 'Love Breakups Zindagi' releases all over this Dusshehra on 7th October.