One of the fastest and most effective ways to reach people is through YouTube and several from the younger generation have used the platform to gain popularity. Emily Hartridge is one such personality who had gained many followers on social media who were shocked when the message of her death was posted on her Instagram account. It read ""This is a horrible thing to have to say over Instagram but we know many of you were expecting to see Emily today and this is the only way to contact you all at once," the post read. "Emily was involved in an accident yesterday and passed away. We all loved her to bits and she will never be forgotten. She has touched so many lives it's hard to imagine things without her. She was a very special person."

Emily Hartridge has been a YouTuber for seven years and her videos were usually in the listicule form such as "Ten Reasons why...and dealt with many topics including love, sex and life in general. According to reports she died when the e-scooter she was travelling in crashed into a lorry. It is said that the scooter was gifted to her by her boyfriend on her birthday which was on July 8th. Tributes have started pouring in from the YouTubers community and fans.

We're deeply saddened to learn about the tragic loss of a truly talented British creator, Emily Hartridge. Our thoughts and condolences go out to all of her loved ones and fans.

— YouTube Creators (@YTCreators) July 13, 2019