'Yevadu' Ties Up With 'Clear' Shampoo For Branding
- IndiaGlitz, [Friday,January 03 2014]
Ram Charan has been going slow on brand endorsements of late but looks like brands are not leaving him. Hindusthan Uni Lever has tied up with the Mega Power Star's up and coming project, the Dil Raju production 'Yevadu' for a decent sum of Rs. One Crore.
HUL's leading shampoo brand CLEAR has tied up with YEVADU to do a Media Spends to the tune of Rs.1 Crore which would be a co-branded activity in terms of Hoardings, Television, Radio and Print. Though the committed spend is only 1 Crore, YEVADU being a big ticket movie, would go up to Rs.1.25 Crores as they have done for other movies.
MediaCorp, one of the leading Movie Marketing Agencies in South India which has done all big ticket movies like Julayi, Nayak, Greekuveerudu, SVSC etc in Telugu, like THANDAVAM, SETTAI in Tamil and VARADANAYAKA, BACHAN in Kannada has done the Marketing tie ups for this Movie. MediaCorp is also the catalyst in closing the deal.
So, Dil Raju looks to have a good new year 2014 to start with.