In an unprecedented move in the history of the Cricket World Cup, Yash Raj Films has joined forces with the Star Sports broadcast network to launch a groundbreaking marketing campaign for their highly-anticipated Diwali release, Tiger 3.

This extraordinary collaboration will ensure that "Tiger's roar" resonates throughout the Cricket World Cup, with YRF promoting Tiger 3 during all of India's matches and key fixtures in this prestigious global ODI cricket tournament, as per insider reports.

The highlight of this partnership will be the India vs. Pakistan match, where Tiger 3 will dominate the promotional landscape. Salman Khan has also filmed cricket World Cup-themed co-branded promos that will be featured throughout the tournament and during crucial matches. This marks the most extensive film marketing collaboration in the history of the Cricket World Cup.

The 2019 World Cup matches reached over 500 million viewers, with the India vs. Pakistan encounter alone attracting approximately 200 million viewers. Given the tournament's enormous global reach in 2023, Tiger 3 is set to benefit immensely from this exposure, the source further emphasized.

Tiger 3, directed by Maneesh Sharma and produced by Aditya Chopra, is slated for a Diwali release. It is the latest addition to the YRF Spy Universe and features Salman Khan paired with Katrina Kaif. This collaboration promises to be a game-changer in film marketing and sports partnerships.

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