When you are spearheading Bollywood`s first erotica, you want to be sure you at every step of the way. And Ekta Kapoor is ensuring she does everything correct in this bold endeavor of hers, to begin with she is starting the shoot of the film on the 3rd of July, which is the same date she started her very successful television series Kyunki Saas Bhi Kabhi Bahu Thi`.

Incidentally, 'Kaun Banega Crorepati' was also launched on the same date, Ekta believes that the particular date has turned out to be extremely lucky for her and her production house, so when she is at the brink of turning a new page in Bollywood she wants to ensure she begins on the same date that brought her all the luck.

Given the subject of the film, Ekta can rest assured that curiousity alone will help her to a new level of success with 'XXX'.