Movie ticket rates are now so hight that a normal middle class family cannot afford more than one film a month at the maximum. While consumers want the prices to come down, multiplex and single theater owners are urging the government to raise the rates even further.

Meanwhile every year the 16th of September is being observed as the World Cinema Day and this year the All India Multiplex Association has a surprise announcement for movie goers. On that day which falls on a Friday the ticket prices throughout the day will cost consumers only Rs. 75/-.

Those folks who are planning to watch their favorite movie with family or friends do mark the day (September 16th). You will be saving a minimum of fifty percent and more. In Tamil Simbu's 'Venthu Thanindadhu Kaadu' directed by Gautham Menon is releasing on the 15th. See you at the movies.