Womens Day: Upasana, Surekha,Anjana Devi on Atthamma Kitchen evolution
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On the eve of International Womens Day, Mega Star Chiranjeevi's mother Anjana Devi, wife Surekha and her daughter in law, Global Star Ram Charan's wife Upasana heaped huge praises on Surekha with the following post on social media.
"This Women’s Day my mother-in-law is making her debut as an entrepreneur in her 60’s Imagine how rich our country would be if more athammas & amma’s became entrepreneurs!! Let’s celebrate more women joining the workforce & following their passion." The picture went viral on social media.
In another snapshot, Upasana donned a graceful white dress, standing alongside Surekha and Chiranjeevi's mother, Anjana Devi. The pictures radiate warmth and joy, capturing the essence of family bonds and the empowerment of women in entrepreneurship. In these beautiful snapshots, Upasana radiates joy alongside her mother-in-law, Surekha Konidela, and Chiranjeevi's mother, Anjana Devi. The images capture the essence of familial bonds and empowerment as they celebrate Surekha's entrepreneurial debut in her 60s.
Here is what the female powers Anjana Devi,Surekha and Upasana shared.
Anjana Devi
I Love cooking a lot. However I am not having that energy at present. Whenever kids call, I ask them ' Do you want me to send anything'. Recently Ram Charan asked ' grand ma.. will you send Royyala Palav. '. I couldn't sleep with the doubt as to whether I can prepare and send. My tension went away only after I prepared and sent Royyala Palav and Ram Charan after tasting it said it was delicious. I am keen to have all the dishes extremely delicious. Even after coming to Hyderabad, I used to get coffee power from Nirmala Cafe in Nellore. My strength and happiness lies in cooking delicious food to kids.
Surekha
My life changed drastically between last Women's Day and This Women's Day. Upasana changed me from an ordinary housewife to an entrepreneur. We should turn the clock back to four decades to know the real reason behind the launch of Atthamma's Kitchen. During my early days after marriage, I went to Paris for a shooting for Chiranjeevi's film. He experienced lot of trouble and experience, unable to come to terms eating meat and sauce for more than 47 days. During that time, I found a solution so that people can enjoy Indian food in foreign locations and that is pre cooked food.
Similarly when Upasana went for Oscars,she was pregnant. I was worried whether she will eat properly or not and so I came up with a formula and that is instant mix. She felt very happy. Later after she returned back she shared her ideas with me. At that time, I couldn't understand the word entrepreneur. She is taking care of Government permissions and marketing while I am in charge of the food. I want to tell only one thing to all those women who crossed 60s. Till 50s everyone will be healthy even if they do not care. But after 60s people should pay attention to their body. One should allot time for one hour for exercise. It doesn't matter for how long one lives but they should be healthy. After hearing Upasana's words, I understood that all housewives crave for recognition. However everyone cannot have the luxury of getting investments and funds. I ask them not to worry about money but to start on a small scale and prepare pickles etc. Work hard and expand your business in small sector.
Upasana
You will be surprised to know that Athamma is a weightlifter. As a part of exercise she does weightlifting. What ever she does, like acting calmy and securely cautious and speaking after lot of thought, leaves me surprised. I was extremely excited when she shared her pre cooked food idea as it will help all those traveling outside. Already ready mixes for upma, pulihora are available but I want to Attamma recipes which are made without any preservatives. Currently we are having four products, Pulihora,Upma,Rasam,Pongal and another three are under testing. Now we are bringing the food we give to Klinkara., like pulses and seeds to the market. All got surprised when they heard the idea in Atthamma's house. It is not unusual for a person with health industry to enter into food industry as health is in the food.
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Devan Karthik
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