Even though Sanjay Gupta is continuing his battle full throttle in support of this film, seems like Vidya Balan and Milan Luthria have other better things to celebrate. The film completed 50 days yesterday and to hail the film's continued success, it has being re-released across the country all over again.

Informs our source from Balaji, "The film has already netted over 80 crores just from India and is still very much in demand. Even though 'Players', 'Don 2' and 'Ladies v/s Ricky Behl' have been released since then, it is our film that has managed best standing for so many weeks. Our film hasn't been just a weekend wonder."

Not just that as there are further celebrations planned to hail the 50 day run, an event that has become extinct for ages now. Thankfully though Vidya won't be required to front face any more marketing or promotional activities.

"Guess Vidya has done enough for the film already. It would be inhuman for her to go through the drill all over again, especially with her 'Kahaani' round the corner," quips Girish Johar, Head - Distribution & Acquisition at Balaji, "In any case there is enough awareness around the film so there isn't anything extraordinary that anyone is required to do."

He further confirmed increased number of screens for the film. "Yes, there has been a continued demand from the exhibitors and the film is now being shown in 150 plus screens across multiplexes as well as single screens this week. We are sure that it would number one film of the week all over again."

Touché!

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