The big buzz in the film industry right now is that the Mega camp is keen on waging an all-out war against those TV channels that have been "prejudiced" against Pawan Kalyan.  These channels have been under an incessant attack by the Jana Sena leader and his supporters for the past few days for insensitively conducting discourses that are demeaning to him.

As per early reports, Megastar Chiranjeevi on Tuesday night called for a secret meeting with twenty who's who of Tollywood.  The meeting was attended, among others, by Akkineni Nagarjuna, Venkatesh, NTR, Kalyan Ram, Nani and some members of the Mega camp (mainly Allu Aravind, Ram Charan, Allu Arjun, Naga Babu).  As per some sources, even Mahesh Babu was there.

Chiru's proposal is to punish particular TV channels by refusing to part with any film-related content with them.  While the success of this proposal is uncertain, it's said that the opposition to it is stiff, especially from senior actors like Balakrishna.  Chiru's long-time friend and business partner, Nag, is said to be closely guarded.

The speculation is that Chiru took up the cause upon Power Star's request.  Allu Aravind had tried to get this proposal accepted at a forum recently, only to face non-cooperation.  Eventually, the much-respected Megastar himself had to step in with his plan to pull the rug out from under big media.