Why is the USP of NPD being ignored?
- IndiaGlitz, [Friday,January 19 2007]
Remember ANTHONY KAUN HAI? Even while Arshad Warsi was the lead hero in the film, it was Sanjay Dutt who was plastered all over the town. Reason was very simple - The world knows that Sanju baba is a BIG star with the kind of unmatchable clout.
This is the reason why one is puzzled in a big way when the promotion of NEHLLE PE DEHLLA hardly features him even as he and Saif Ali Khan play parallel leads. While Saif is being presented in 3 song and dance routines one after another, Sanjay Dutt is hardly there at all.
In fact insult to the injury comes in the form of a stray shot or two of his which arrives for a few seconds and then disappears.
For a film which has none other than Sanju as a USP due to his next comic act after LAGE RAHO MUNNABHAI, one waits to see if there would be a change in the promotional campaign in days to come.