Why Indian web-series success rate is lower than Indian films?
- IndiaGlitz, [Tuesday,May 26 2020]
OTT platforms don't believe in releasing statistical data but Indian audiences don't prefer to watch web-series as frequently as they wish to watch films on these platforms. We are saying this after looking at the interest people on various social networking platforms like Facebook, Twitter about the content available.
You see 6 out of 10 talking about Korean or English web-series or TV series more often than Indian ones. Very rarely, we find a success story like Loser from Telugu and while Panchayat, Paatal Lok, Four More Shots Please, have become highly popular, 10's more that released don't even get a mention from people.
Asur spurred up good discussions as well in recent times, but somehow, a growing medium like content for OTT platforms seems to be not attracting more new consumers for fresh content than the global one.
Platforms like Netflix, Amazon Prime Video - who have huge money reserves are commissioning different types of web-series from popular brands with more misses than hits. Loser web-series director Abhilash opined that OTT platforms and web-series need dedicated writing than imitating films.
It has been echoed by several others like Biswapathi Sarkar of TVF, who started off the web-series boom in India. Seems like the people who succeeded in turning people's heads towards their content have a word of sound advice to give for youngsters and others who are looking to make an impression with web-series, further.