Amidst the buzz surrounding the nationwide release of Hanu Man on January 12, 2024, as a pan-India entertainer, the film has surprisingly shifted focus from its initial image as a low-budget, small-hero entertainer to a broader narrative capturing the imagination of a diverse audience. Directed by Prashanth Varma, the film introduces Teja Sajja as the lead, with Amritha Aiyer in the female lead role, creating a cinematic universe within the realm of Anjanadri.

Initially hailed as Tollywood's first superhero entertainer, the film garnered immense excitement and soaring expectations after the director's proclamation. The viral success of the film's songs, teaser, and trailer on social media only heightened the anticipation.

However, a curious shift has occurred in the film's promotional strategy. Despite being labeled a superhero film, the marketing team appears to be veering away from emphasizing the superhero elements. Instead, they have embarked on a nationwide promotional tour, covering cities like Chennai, Bengaluru, and Mumbai. Their interactions with the media have focused on spiritual themes, the connection to the Ram Mandir pran pratishta in Ayodhya on January 22, and the support from VHP, RSS, and BJP. The team asserts that they are not promoting any political agenda.

The oversight in their promotional strategy becomes evident when one considers the potential appeal of Hanu Man to children. By downplaying the superhero aspects and neglecting to market the film as a kids' entertainer, the makers may be missing a significant demographic. It's crucial to remember that children typically rely on their family members to accompany them to theaters. Ignoring this fact might impact the film's reach and success.

In the midst of fierce competition during the Sankranti season, where mass entertainers like Mahesh Babu's Guntur Kaaram, Venkatesh's Saindhav, and Nagarjuna's Naa Saami Ranga are vying for attention, Hanu Man could carve its own niche. Despite Saindhav incorporating a child in a significant role, it is a thriller, leaving Hanu Man as one of the few superhero films in contention. Each ticket sold during the Sankranti competition holds substantial value at the box office, and despite the admirable gesture of donating Rs 5 from each ticket to the Ayodhya Ram Mandir, the makers must not lose sight of their unique appeal to kids across the country. Balancing the spiritual narrative with the superhero essence could be the key to attracting a diverse audience and maximizing the film's impact.