Why did Hero select Allu Arjun as it's brand ambassador ?

  • IndiaGlitz, [Thursday,March 05 2015]

Stylish Star Allu Arjun, who has been endorsing some big brands at present, has signed a big deal. He has now become the brand ambassador of Two-wheeler manufacturing company Hero Motocorp Ltd (HMCL).

Allu Arjun is the first regional brand ambassador of Hero. The company will be launching a campaign featuring Allu Arjun with the Glamour 125-cc motor cycle. The TVC has been shot in Thailand.

The company feels that Allu Arjun's persona suits well the brand proposition of Hero Glamour - Stylish, Powerful and Magnetic. So they have selected Bunny as their brand ambassador.

Allu Arjun is also endorsing OLX, Lot Mobiles,Joy Alukkas etc.