If you have been wondering what 'Soft drink kaadu, idi Toofan' is, the answer is here. Vijay Deverakonda is the flamboyant, raw-looking protagonist of the Thums Up 'film'. Yes, he is a brand ambassador for the trusted soft drink Thums Up, which is now making over itself as 'Toofan' that is way more than a mere soft drink.

The Ad is out and it is eye-popping every second. It's a meticulous Ad that transcends the visual appeal of high-octane visuals found in high-stakes action movies. And it gives a high no matter what your taste is. The stunts are neatly done, and Deverakonda is simply jaw-dropping. No two ways about it!

One is tempted to think that the Ad has been mounted on a lavish scale and Deverakonda's self-assured presence makes it irresistible. The cinematography and the stunt choreography are pitch-perfect.

The actor's fans are lapping it up with fervour, considering that they have been waiting to watch him in such a role. Deverakonda's swashbuckling presence makes us buy into his sales pitch!