Now this one is truly baffling. Filmmaker Firoz Nadiadwala is famous for his extravagant movies and the terrific publicity associated with each of his ventures. Be it Hera Pheri, Awara Paagal Deewana or even Aan, each of them have boasted of some tremendous 'on your face' publicity campaigns.

But surprisingly that hasn't been the case with his upcoming 'Deewane Hue Paagal' that would be coming in a fortnight from now. It all began well with the coming of first the 'character' description promos followed by 'Dil Luteya' that bombarded all music channels. But subsequent to that, except for a song'n'action promo and an odd song promo, nothing really seems to be making DHP a hot product.

That's surprising because the movie stars Akshay Kumar who is basking in the glory of 'Garam Masala' along with A starcast of Suneil Shetty, Shahid Kapoor, Paresh Rawal and Rimmi Sen. But still there are no signs of impetus in the way movie is gearing up for release. One wonders if Nadiadwala has some ace in his sleeve that he may want to display just a right time, though one wishes that the right time comes pretty soon!