We`ve come across various innovative marketing strategies in Bollywood but this one will surely impress you...

Emraan Hashmi will be seen conning the audience outside the landmark Gaiety Galaxy theatres in Mumbai. He will be seen selling tickets of 'Kick' to the audience gathered. However,
mind you the tickets might just be invalid! Actually, this is a part of Raja Natwarlal`s marketing strategy...

'Raja Natwarlal' is Emraan`s forthcoming movie where he is seen playing a conman. This is based on a real life character who even managed to sell off Taj Mahal and Rashtrapati
Bhavan. Well, let`s see how successful Emraan Hashmi, we mean, Raja Natwarlal becomes in fooling people during this publicity stunt!

Directed by Kunal Deshmukh, 'Raja Natwarlal' also stars Humaima Malick and Paresh Rawal and is slated to release on 29th August.

Watch 'Raja Natwarlal' Trailer