We see graphic warnings printed on each cigarette packet. Earlier, this was not the case. The 1980s and 1990s kids in India will tell you how cigarette packets used to be free of such scary graphics. Then Canada introduced the mandatory practice of printing extensive warnings on each cigarette packet. Countries like India copied the idea because everyone felt that the novel way of warning smokers would scare at least new smokers.

Canada, the country that pioneered the concept, now feels that more needs to be done. So, the country has decided to put a warning on each cigarette. On each cigarette, 'Poison in puff' will be printed from now by all companies mandatorily. It is up to the smoker to ignore the message or get scared into abandoning the bad habit.

However, some voices have started saying that this may not be a useful thing. Professor David Sweanor has described the approach of shaming and scaring as wrong.

Over a period of time, even this will lose novelty. But it might take another two decades and policy-makers could by then come out with a new set of ideas/policies to discourage smokers.