'Waqt' attracts in-film advertisers
- IndiaGlitz, [Wednesday,December 22 2004]
Vipul Shah seems to have a money spinner in his forthcoming "Waqt - Race Against Time" with the film not only being a hot proposition in the distribution market but also managing to attract several corporates for in-film advertising, reports Bollywood Trade.
"I had talked to some of them in the initial stages, since in-film advertising should be considered at the inception stages. There were a few other leading companies who wanted to tie-up for the film and I did hold discussions with a couple of them to see where they could fit in," Shah says.
"I don't want my film to end up looking like a commercial like it happened in a few big films released some time back, nor do I want it to look very obvious," he says.