Vivek, brand ambassador for Boxer AT

  • IndiaGlitz, [Sunday,June 20 2004]

Actor Vivek has been roped in as the brand ambassador for a popular motorcycle brand - Bajaj Boxer AT. The popular comedian, who is also a brand ambassador for a soft drink brand, stars in a commercial shot by the motorcycle company recently. It will be telecast on all television channels soon.

It is said that the actor has been paid a huge sum for the task. At a time, when heroes are busy with brand endorsements, a comedian being sought after by multinational and big corporates assume significance..