A phenomenon that is striking about today's cinema business in Tollywood is that producers are willing to take out as much prints as possible and release their films in maximum number of theatres. If Mohan Babu's Saleem released with around 290 prints, Adurs was to release in as much as 900 theatres around the world on December 25.

The idea, of course, is to get the maximum openings, before pirated CDs cater to cinegoers. Manchu Vishnu Babu hails this business-minded phenomenon. "In the present circumstances, releasing a film with maximum prints is wise. It is because we came out with high number of prints, that Saleem was able to collect Rs. 2.4 cr. in the first three days." Vishnu's latest film released in Maharashtra and Delhi too.

Saying that audience are thronging to theatres in Andhra and Ceded areas as the bandhs have been called off there, he said that the heavy expenditure was visible to whoever watched the film.

Meanwhile, industry sources reveal that his next film will go on floors in the month of February.

Watch 'Saleem' Trailers