As of now, Virat Kohli is once again the most famous person in India. He hit a new milestone during the ICC T20 World Cup. To top the list, Kohli exceeded Bollywood stars Ranveer Singh and Shah Rukh Khan.

Kohli's total brand worth rose about 29% this year, therefore extending his rule as India's most prized celebrity. Arriving in the T20 World Cup following the illustrious Orange Cap, he had a great season with Royal Challengers Bangalore (RCB) in the 2024 Indian Premier League (IPL).

As India made it to the final of the 2023 World Cup, Kohli also controlled the One-Day International (ODI) World Cup batting rankings, shattering many records. Named in the ICC Men's ODI Team of the Year and awarded the ICC ODI Player of the Year, the 35-year-old cricket hero.

Consultancy company Kroll estimates that Kohli's brand value will rise from USD 237.7 million in 2020 to USD 227.9 million in 2023. With a brand worth of USD 203.1 million, Bollywood actor Ranveer Singh trailed Kohli in second place; Shah Rukh Khan came third with a brand value of USD 120.7 million.

With a brand worth of USD 95.8 million, legendary cricket player MS Dhoni moved one place on the list. Ahead of IPL 2024, Dhoni resigned from his position as Chennai Super Kings (CSK) chairman. At USD 91.3 million, Master Blaster Sachin Tendulkar came sixth in brand value.