The audio release of Vikram's latest movie 'Daivathirumakan' was held at Kovalam. This is for the first time that the audio release function of a major Tamil movie is held at kerala. The function was attended by the lead stars of the movie Vikram, Anushka, Amala Paul and the director of the movie A L Vijay.State Minister K B Ganesh Kumar was the major guest who released the audio tapes to the public.

The director of the movie A L Vijay who as a former assistant to Priyadharshan remembered that it was Malayalam movies that helped him to built up a career in tinsel town. Expecting his new flick to be a hit in Kerala too, the director also spoke at length about the performances of his lead actor Vikram in the movie.

Vikram who spoke later described his new movie and his character to be a much different one from his regular films. Vikram also told the audience about the pains that he has to undergo to be in the role of a cute, funny and sweety character with a brain development of only five years. Every one in the crew are in the expectations that the movie will workout well in Kerala as well as in Tamil Nadu.