Sashikanth of YNot Studios is known for backing quality films in different genres such as 'Tamil Padam', 'Kaaviya Thalaivan', Irudhi Suttru', 'Vikram Vedha' and the upcoming 'Tamil Padam 2'.  The company has entered a joint venture with Reliance Entertainment and the multinational company has released a statement saying " Reliance Entertainment announces Joint Venture with Sashikanth's YNot Studios and Sanjay Wadhwa's AP International for production of High quality film content for the South India market!"

Sashikanth has in turn summed up the union as a big leap for his company specially since he has backed only quality driven products and will continue to do so.   He has also stated that the Relaince joint venture would help YNot Studios to expand its portfolio not only regionally but also nationally and internationally.