The song 'Inkem Inkem Inkem Kavale' from 'Geetha Govindam' has clocked 30 million views on the YouTube channel of Aditya Music. It has also got 4 lakh likes.

Celebrating the same, Vijay Deverakonda said, "Saraswati putrulu: Anantha Sriram (Lyricist), Gopi Sunder (Music director), Sid Sriram (Singer). You guys have just set a new benchmark."

The song's classical touch is there for everyone to see. 'Inkem Inkem' is conceived as the lover boy's expression of mirth when the girl becomes his, but the 'raga' is more than exalting for the mood. Ananth Sriram pens lyrics that are a cross between cerebral and everyday language.

As for the other songs, 'Yenti Yenti', rendered by Chinmayi, has become a hit. The album is turning out to be one of the most popular ones of the year.

'Geetha Govindam', starring Rashmika Mandanna as the heroine, is directed by Parusuram. The rom-com will be out in the theatres on Aug 15.