The song 'What The Life' from 'Geetha Govindam' is going to be special. It's because its singing talent will be crowd-sourced!

Vijay Deverakonda has launched a competition. He has invited commoners to sing the number (whose lyrics are available on the actor's Twitter timeline) and mail the recording to geethagovindamcontest@gmail.com

The winner's voice will be included in the film. The last date is August 3. The film will hit the screens on August 15 and so the makers want to receive all the entries early on so that they have enough time to do shortlisting and include the best voice in the rom-com.

Directed by Parusuram, the film's audio was recently out on Aditya Music. Music is by Gopi Sundar and the heroine is the beautiful Rashmika Mandanna.