For 'The Dirty Picture', Balaji Productions has come up with a dedicated promotion plan for B and C centres, given the film's huge mass appeal. And trust the team to push the envelope on marketing on every one of its films.

During her tours to Ahmedabad, Chandigarh, Lucknow and others, to promote the Milan Luthria film, Vidya Balan will wear a 'sari' purchased from a local shop.

Not just that, the most famous local tailor from each city will get a chance to stitch a matching blouse for the actor.

The promos of the film in which Vidya is seen in sexy blouses and stylish saris, have been attracting a lot of attention. Particularly, her look in the red sari on the lines of what Dimple Kapadia had worn in 'Sagar'.

Well, one can imagine the excitement among the tailors in these cities who have been clamouring for a chance to stitch Vidya's outfit on hearing the news of her visit.