All lights India International Film Festival (ALIIFF) has roped in leading stars to associate with them. Top actors of from various film industries are brand ambassadors in various categories.The organizers are upbeat that the festival will be a trendsetter for Indian festivals with many unique features.

With a unified Indian industry concept, the festival already has brand ambassadors for each language of Indian cinema - Kamal Hassan for the Tamil Movies, Mohanlal for Malayalam; Daggubati Venkatesh for Telugu; Prosenjith Chatterjee for Bengali; Kicha Sudeep for Kannada; Subodh Bhave for Marathi. Bollywood Actress Kalki Koechlin is the brand ambassador for Cinema for Care; Manju Warrier for Cinema for Women and Nikki Gilrani for Cinema for Children.