Raja is an urban pin-up boy and hismovies never fail to appeal to the large cross section of the populace.With his clean-shave good looks and his image of a dapper dude, Raja's movies are decent family entertainer.

Veduka will be doubly so as itwill deal with family values and the bonding inside it. This will romantic entertainer, but the core would be about the forces that keep the blood lines flowing.

Director Jitender Y has worked extra hard togive the film a contemporary chic look.

Raja, the handsome man, isthe hero. Poonam Bajwa, the gamine charmed artiste, is paired with him. K Viswanath, Naresh and Sudha are also in the cast.

Though the story is about their love, there is an interesting twist to thenarration.

Produced by Ponnamaneni Venkateswara Rao under the bannerof Akshaya Films, the movie has been shot with style coupled withsubstance.

The feel-good factor of the movie will be very infectious,says the director.

Adds Producer Ponnamaneni Venkateswara Rao: ‘Thefamily atmosphere would always be like a festival and some new charactermakes their entry and bring change to the situation. How the situationchanges in the family is the subject.

Anoop Rubens, the young music director, has given some lovely melodies. The songs are already wellreceived. Songs like Syra Syra and Mallela Mancham have gone down wellwith the public.

Director Jitender says te film reflects the moodsand aspirations of the present day youth and the audiences can identifythemselves in some of the characters.

Dialogues are by VSP Tennetiand Bharani is the cinematographer.

Veduka releases in June.

Cast: Raja, Poonam Bajwa, Anu Mehta, K.Viswanath, Naresh, 'Ahuthi' Prasad, Sudha, M.S.Narayana

Music: Anoop Rubens

Producer: Ponnamaneni VenkateswaraRao

Director: Jitender Y