Varun Dhawan and Anushka Sharma, who will be seen sharing the screen together for the first time in ‘Sui Dhaaga – Made In India’ are all set to promote their film in 10 different cities in India. The duo has wrapped up their shoot for the film and are said to celebrate the local artisanship and craftwork during the city tours that includes Ahmedabad, Delhi, Lucknow, Kolkata, Pune, Jaipur, Chandigarh, Indore among others. The promotions for the film will be going on for 40 days.

Producer Maneesh Sharma said, “During the nationwide city visits, Anushka and Varun will promote the local craftsmanship of that particular city/state. They will be interacting with local artisans, visiting their workshops and offices and also try and pick up a skill or two from them! It is their effort to bring focus on the local industry that needs attention and preservation in this digital era. It is their effort to ensure that our history and traditions of craftsmanship are celebrated by the youth of the country who might not be aware of all the diverse cultures of craftsmanship!”

He further adds, "Our mission with Sui Dhaaga is to tell the youth of the country that through self-reliance, they could make their dreams come true, realise their goals. Varun and Anushka would speak to them extensively during these city visits. From visiting colleges, to design schools, to schools that focus on incorporating a culture of skill amongst their students, Varun and Anushka will leave no stones unturned to take the message of the film to the future of the country."

Helmed by Sharat Kataria and produced under Yash Raj Films’ banner, ‘Sui Dhaaga - Made in India’ features Varun as a tailor and Anushka as an embroiderer. It is all slated to hit the screens on September 28, 2018.