Variety is the buzzword when it comes to Bigg Boss-2. The reality show, says host Nani, will offer clean entertainment with many surprise elements thrown in.

Seconding his views, Alok Jain of Star MAA says, "We are excited to present the show with refreshing content. The second season has many firsts. Longer season, a new location at Hyderabad, bigger house, interesting mix of contestants and commoners for the first time. Our ambition will remain surpassing audience's expectations keeping the Telugu sensitivities and family viewership in view."

"Just as everybody is saying that 'Bigg Boss-1' had set a benchmark, I would like the second season too to be seen as a benchmark thing when the third season begins," Nani today said.

What about the much-touted 'konchem masala ekkuva' thing? "This reality show is meant to be clean entertainment for the family audience. When I am doing it, obviously, my parents too will watch it. I want the show to be clean. And there is going to be a message at the end of every episode. Once all the episodes are over, I am confident that the viewers will learn something or the other," Nani promises.

The programmes brand sponsors have expressed their happiness. The 106-day episode will go on air from June 10. Sixteen celebs will participate. On Saturdays and Sundays, it will start at 9 pm. On weekdays, it's from 9:30 pm.