The modern age that is all but completely digitized its pretty difficult to get the attention of the movie audiences especially for a project that has new faces in the cast. A new team for their film titled 'V1' has run an innovative publicity campaign that has paid off well for them.

'V1' is apparently based on child abuse and hence the team posted an image on Twitter in which two words related to the burning issue is hidden. Many users were able to decipher the words "Bad Touch" which started trending on the microblogging site making the campaign a huge success. A winner has been chosen by the lot method and was awarded an air conditioner.

'V1' is directed by actor Paval Navageethan of 'Vada Chennai' fame with debutantes Ram Arun Castro and Vishnu Priya supported by Vijesh, Mime Gopi, Gayathri, Linga, Monica, Manisha Jith and others. Music is by Ronnie Raphael, cinematography by Krishna Sehkar TS., editing by C.S. Premkumar and produced by Aravind Dharmaraj, N.A. Ramu and Saravanan Ponraj. The film hits the screens on December 6th.