UTV Motion Pictures, one of the largest studios of the Indian film industry with an impressive line-up of successful creatively path breaking & award-winning films including Rang De Basanti, The Namesake, Chalte Chalte and the current rage Metro, today announced a mega three-film deal with Bollywood sensation Priyanka Chopra. This non-exclusive deal under the UTV banner will span over 4 years. A key aspect of the partnership will be her active involvement in the creative areas of the films.

This landmark deal is a one-of-its-kind for a leading lady in Bollywood and marks a significant move by UTV to drive the corporatisation of the movie business. The association with UTV cements Priyanka leadership position in the film industry today. As per the details of the 3-film association, Priyanka will be involved in the creative brainstorming process of the films including the short-listing of scripts & genres.

Announcing the deal, Mr. Ram Mirchandani, Senior VP-Creative and Projects, UTV Motion Pictures said, "We are very proud to be associated with Priyanka. She is undoubtedly the reigning star on celluloid today. Her achievements, in a relatively short span of time, are remarkable. Priyanka is today recognized as one of the most 'bankable' stars that we have. Her ability to straddle a variety of roles is reflective of her immense talent. We are very excited about this partnership and look forward to our long-term relationship with Priyanka"

"I am very excited about my association with UTV. The basis of our relationship is that of mutual respect and creativity. This association presents an amazing opportunity for me to work in a challenging, creative environment with some of the best minds in the industry. I am looking forward to creating celluloid magic together " commented Priyanka Chopra

The Priyanka-UTV deal further strengthens UTV's credence for pioneering the Studio Model in India. Its strategic relationships with international studios like 20th Century Fox, Walt Disney and along with Will Smith's Overbrook have already positioned UTV as the leading South-Asian Company in the international movie arena. Its slate of over 12 movies includes Hindi, Tamil, Telugu and International co-productions making it the largest movie studio in South Asia.

About Priyanka Chopra

Priyanka Chopra is one of the biggest stars in Bollywood today with repertoire over 20 films including superhits such as Krish, DON, Andaaz and Aitraaz. Apart from her roles in mainstream cinema, she has also received critical acclaim for her negative role in Aitraaz. Her hard work, grit and determination paved the way for her meteoric rise in Bollywood in a short span of 4 years. She is today recognized as one of the most sought after actors in Bollywood.