UTV Global Broadcasting Limited (UGBL), the broadcast arm of UTV Software Communications Ltd, today announced an agreement with Sun Direct Private Limited for its DTH platform. With this, all five channels from the UGBL bouquet would be available on the latter’s DTH platform Sun Direct with immediate effect.

The bouquet comprises of the youth channels Bindass and Bindass Movies, World Movies – India’s first and only international movie channel, UTV Movies – a mainstream Hindi movie channel and the soon to be launched UTV News – the English business news channel from UGBL.

While Bindass and Bindass Movies offer entertainment and movie content for the youth audience, World Movies launched in February 2008 brings to the viewers a movie experience beyond conventional offerings showcasing blockbuster movies in French, Spanish, Polish, Romanian, Dutch, Russian, Thai, Japanese, Korean, German, Persian, Italian to name a few.

The movies are sub-titled in English. UTV Movies, the Hindi movie channel is set to launch later this month with over 300 movie titles in its library. The channel would be the perfect showcase of blockbuster movies from the UTV group, which is one of Asia’s biggest film studios. UTV has created movie benchmarks across the world with titles like ‘Jodhaa Akbar’, ‘Rang De Basanti, ‘The Namesake’, ‘Life in a …Metro’ and many more. UTV’s English Business News channel is set to launch in March 2008.

Speaking on the alliance, Mr. Shantonu Aditya, Executive Director, UGBL said, “We are indeed proud to associate with India’s leading DTH platform. The Sun Direct DTH platform has been creating waves in this space and is setting new standards of alternate distribution vehicles to the Indian consumer”.

Mr. Tony Dsilva, Chief Operating Officer, Sun Direct TV Private Limited added, UTV is known to produce excellent content, offering their channels on our platform will increase consumer choice and satisfaction.