Bollywood Marketing enters classrooms

Management scientists have woken up to Bollywood Marketing. It was for the first time that Management Gurus have invested in attaining valuable insights in the Positioning of Bollywood movies prior to release. They keenly studied the process where films and individuals have opened up as brands. Bollywood has become a strong contributor to popular culture and communication professionals have been e

Ayushmann Khurrana & 'Dum Laga Ke Haisha': Musically Connected

In his next film, YRF’s 'Dum Laga Ke Haisha', Ayushmann Khurrana’s on screen character has resemblances with him. It is said that the actor is a huge fan of Kumar Sanu and so is his character in the movie. And it is made obvious in the film's trailer.

Farhan Akhtar take off from 'Wazir' schedule for debutant director

It's no news that Farhan Akhtar and Ritesh Sidhwani's Excel Entertainment is launching director Nitya Mehra with Sidharth Malhotra in lead. Nitya, who is Farhan's protégé and an integral part of Excel Entertainment has been with them for years now. Incidentally, she had assisted Farhan on 'Don 2'. Now news is out that Nitya is getting married soon. And everyone in the company is super excited abou

READ: What's the connection between Sohail Khan & 'Hunterrr'?

Anurag Kashyap's song "I Am a Hunter" from 'Gangs of Wasseypur' was a leading chartbuster. So while the production house was brainstorming on names for a film they were producing, they borrowed the name from the song. They all mutually loved the title and zeroed on 'Hunterrr', which was resonating the most with the essence of the film.

EXCLUSIVE: Tiger Shroff wants Katrina Kaif!

'Heropanti' sensation Tiger Shroff is all a geared up for his next, with Sajid Nadiadwala's production 'Heer and Ranjha', being directed by Sabbir Khan. While the shooting has started, however they are yet looking for the leading lady. And guess what... While the makers are keen to cast someone new, Tiger is actively suggesting Katrina Kaif's name. And why? Read on...