Known for novelty and stunning ideas from the days of ‘A’ Kannada film in which he made his debut as an actor under his own direction Upendra has been making startling surprises. In his come back film for direction after 10 years (the last film he directed was titled ‘Upendra’ for producer Shilpa Srinivas) he has given a big dose to the media.

The whole idea is a teaser. What you are going to report we have given it means!

Using the style of reporting made by different major newspapers in Karnataka with a few information related to his new launch symbol title Upendra has sent 16 pages newspaper size information pack of his film. It was sent to only film media person’s houses via PRO of the film. It was not handed over but put at the door step of all film media persons.

Using the newspaper names and making different page design of some of the newspapers Upendra proved yet again that he is different. Related to the film he has the information and opinion of producer, Upendra and actress Nayantara. Most of them are repeated is also a fact in the 16 pages pullout. The newspaper names of The Times of India, DNA, Deccan Heralad, Samyuktha Karnataka, Udayavani, Prajavani, Vijaya Karnataka are used for this new gimmick by Upendra.