It's one of the rare occasions when Pawan Kalyan's new film will go on the floors even before the release of his immediate next. While 'Katamarayudu' will hit the screens on Ugadi day in late March, his outing with Trivikram Srinivas will go on the floors from March 14.

Starring Keerthy Suresh and Anu Emmanuel, this one is produced by S Radhakrishna of Haarika & Hassine Creations. The music is from Anirudh Ravichander. V Manikandan of Manirathnam's 'Raavan', Shankar's 'Aparachitudu' and 'Main Hoon Naa' fame is the cinematographer. AS Prakash is the art director. Editing is by Kotagiri Venkateswara Rao. Described in sections of the media to be a romantic one, the film could well belong to a different genre vis-a-vis 'Jalsa' and 'Atharintiki Daaredi'.