Upasana Kamineni has had a role to play in presenting Ram Charan in a new image. As the actor's beloved wife, what she says about the Mega Power Star is valued the most by everyone. "Mr. C" is how she mentions him on social media and it's something that only she seems to be entitled to do so, just as "Cherry" was his father's preserve before the media and fans started calling him so.

Right from the beginning, she has spoken about how her husband supports her in whatever she takes up. Philanthropy on some scale is a recurring theme. When Assam was flooded a few months ago, she and Cherry raised funds through social media.

The other day, Upasana shared a video of Cherry spending time with differently-abled children. This is her way of saying something about his role in 'Rangasthalam', it seems.

Bringing out the true personality of Charan in her own way seems to be the new strategy of the entrepreneur-wife.