After Eega's producers, it is the makers of UKUP who have taken the problem of piracy most seriously. A day before the release of the film, Mohan Babu had famously announced rewards for those who help the police catch hold of pirates.

Today in Anantapur, the film's anti-piracy team, in concerted coordination with the police, raided a videos outlet in Anantapur. Tirumala Videos in Kamalanagar has been alleged to be involved in piracy on a big scale for long time now.

It is said that watermarking technology has been of great help in identifying the culprits.

With increased stress on stemming out the scourge in cooperation with the law-enforcing agencies, it looks like TFI is on the way to realizing its objective sooner rather than later.

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