Yash Raj Films, India’s premier production house, has gone international. Uday Chopra has announced the formation of YRF Entertainment, a Hollywood-based production and financing company focused on developing and producing feature films for the U.S. and international marketplace. The company is launched and funded by Yash Raj Films, the 41-year old studio that was founded by Yash Chopra, and continues to be one of India’s most prolific film producers and distributors.

Uday Chopra will serve as CEO of YRF Entertainment and has hired Jonathan Reiman to head development and production under him.

Uday Chopra commented, “My family has a deep commitment to making and distributing quality films that entertain and enlighten audiences. I share that passion, as well as a love for American films that I have had since childhood. It is that enthusiasm and my love of the creative process of filmmaking that drove me to start this new venture.”

YRF Entertainment is currently producing and financing “The Longest Week,” which began shooting last week in New York City. Written and directed by Peter Glanz, the movie stars Jason Bateman, Olivia Wilde, and Billy Crudup. Uday Chopra is producing with Neda Armian. Exec Producers are, Jonathan Reiman, Chris Marsh, Stone Douglass, Taylor Materne.

The comedy tells the story of a bratty “man-child” (Bateman) who still lives with his parents in a chic Manhattan hotel but suddenly finds himself evicted, disinherited and hopelessly in love with his best friend’s heartthrob (Wilde).

Uday tracked down the project after the original financier had to abandon the film and immediately fell in love with the material. He quickly arranged a creative and physical production meeting with Glanz and Armian in Mumbai. After the lengthy meeting, he committed to making the movie, with his business and legal team closing the deal in less than two weeks.

YRF Entertainment is also building a slate of projects that it will actively develop and produce from the ground up. The first project the company will develop is an untitled action/comedy by Dan Ewen (“Opposites Attract”) about two twenty-something’s who run away from their podunk towns to pursue big dreams and become an unlikely but seemingly unstoppable duo after meeting serendipitously.