Tubelight's marketing campaign has truly been one to reckon with! Milestones after milestones, the makers have lit up with Eid with another marketing innovation.

If a Facebook cover video was not enough, 'Tubelight' has now become the first Bollywood film to have its very own Facebook filter. The filter depicts an animated version of Salman Khan`s signature pair of shoes which are seen wrapped around his neck in the film. The filter can be accessed through any smartphone. Swipe left on your Facebook profile and gain access to your camera. Select the first option on the bottom left corner and choose the filter. Click a picture or shoot a video and share it as your Facebook story!

"Anything that Salman Khan does becomes a trend. Whether it`s those signature pair of shades hung on the back of his shirt in Dabangg or the pair of shoes wrapped around his neck in Tubelight, we are glad to associate with Facebook and give his fans a chance to live the life of Laxman Singh Bisht from Tubelight!", says Mr. Amar Butala, COO, Salman Khan Films.

Fans are waiting with bated breath and we can`t wait to see our favourite superstar spell magic onscreen with his yakeen!

Produced by Salma Khan & Salman Khan and directed by Kabir Khan, 'Tubelight' will release in cinemas worldwide on 23rd June, 2017.

Countdown to #Tubelight begins.. pic.twitter.com/T9pzrrBtpm

— Kabir Khan (@kabirkhankk) June 19, 2017