If in 'Attarintiki Daredi' Pawan Kalyan played the richest businessman, in his next with Trivikram Srinivas, he is said to be playing a techie! The film, to be launched on March 25, will be partly set in a software company for the same reason. Under art director AS Prakash's aegis, a software company set has been erect in Ramoji Film City.

While Power Star himself will start shooting for the film some time in April, it will be interesting to see how Trivikram will present his hero. In 'AD', Pawan came across as an ordinary mortal with a funny demeanor, even though his character is that of a rich industrialist. Will he, as a techie, be shown as an authentic techie? That's the question.

Co-starring Keerthy Suresh and Anu Emmanuel, it also has Khushboo in an important role. Anirudh Ravichander is the music director.