Dialogue writer-turned filmmaker Trivikram Srinivas is soon going to wear a new hat. This time he is going to direct an ad film for a popular soft drink product. Ram Charan Tej, who endorsed the product some months back, will feature in the ad.

The ad will be shot in Mumbai in the next week. The news has spread like wild fire, with the industry sources already gossiping about a possible extension of the professional commitment between Trivikram and Charan.

The extension is going to lead for a full-fledged film project, aver the gossip mills. However, it is too early to speculate about it, as there has been no confirmation of the news so far.

Of the ad film, Charan had signed as a brand ambassador for Pepsi, and even shot a popular ad with Deepika Padukone in the past. This time, the company must be too eager to come up with a better ad.

With Trivikram directing the ad, is it going to have a comic dose? Let's wait and watch.