Raj Tarun is once again that typical Telugu cinema hero with a devil-may-care attitude. He leads life king-size, and everything must come tailor-made for him.

The guy bumps into a shy Malayali girl named Charitha (Riddhi Kumar), who is a nurse in a hospital. A Puri Jagannadh-kinda wooing follows. Despite or because of his rough nature, the soft-spoken girl falls for him. From now, he is called the 'Lover', justifying the title.

The film has music by Ankit Tiwari, Rishi Rich, Arko, Tanishk Bagchi and Sai Karthik. The cinematography is by Sameer Reddy. Editing is by Prawin Pudi. Art Direction is by AS Prakash.

Ajay has a key supporting role in the entertainer. Directed by Annish Krishna and produced by Harshith Reddy, the film is slated to hit the screens on July 20.